Series 01 · Vertical Pipeline
The workflow one industry actually runs on, built once and proven.
Most automation projects fail because they automate a process nobody mapped. This starts the other way around: we sit inside one vertical until the real workflow is visible — including the parts that live in someone's head — and then build the pipeline that carries it. Scrlpets is the worked example. The architecture underneath it is not species-specific and not industry-specific; what makes it work is that somebody did the mapping first.
What this looks like
Real problems, real shapes.
A few scenarios that sit squarely in the Vertical Pipeline practice. Your problem probably rhymes with one of them.
01
You are the pipeline
Every booking, reminder, and record passes through one person. That works until they take a week off.
02
The tools do not talk
Scheduling in one system, records in another, billing in a third, and a person retyping between them.
03
Someone else's vertical, same shape
We built it for veterinary. If your trade runs on appointments, records, and follow-through, the shape transfers.
How we engage
Choose the shape that fits.
Three engagement models per practice. Every one of them is outcome-focused and written into a one-page agreement before work starts.
01 · Model
Pipeline Blueprint
We map your actual process — including the workarounds — and hand you the architecture. Yours to keep whether or not we build it.
Pricing
$1,500
Best for
Deciding whether this is worth doing at all.
02 · Model
Pipeline Build
The blueprint, built and shipped, with the data model cleaned up first and a runbook at the end.
Pricing
$7,500
Best for
You know the process and want it to stop depending on one person.
03 · Model
Managed Pipeline
Ongoing operation, monitoring, and change requests as the business moves.
Pricing
$750/mo
Best for
The pipeline is live and needs to keep working without you watching it.
Recent work
Scrlpets is the worked example.
A marketplace built, launched, and still being iterated in-house — which means the pipeline underneath it has been run against real users rather than described in a deck. The portfolio carries everything else, each entry with its actual state.
See the portfolioStart a project
Ready for Vertical Pipeline?
Tell us what you're trying to build. We'll tell you what it'll take — or point you somewhere better if we're not the fit.